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MAC Launches New Makeup App

The MAC Technique app demonstrates pro makeup tips.

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By: Marie Redding

Senior Editor, Rodman Media

MAC Cosmetics has a new app, MAC Technique, available at Google Play and iTunes.

The interactive app features 13 topics, which are taught by MAC’s professional makeup artists during in-person workshops held at various MAC store locations. The app works in conjunction with these workshops.

Instead of taking notes during a workshop, class participants use the app to take photos and videos of each step, add notes and tips – then list favorite products. Participants also receive a face chart with interactive tips and tricks.

To recreate a look at home, simply open the app and refer to your notes.

The app – and workshops – appeal to both beauty fans and professional makeup artists, since the classes are designed for a wide range of skill levels.  




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